What is BNI and how does it work?
Firstly you may want to understand what BNI is. BNI stands for Business Networking International and was set up in 1985 by Dr Ivan Misner as a way for local businesses to swap ideas, support, advice and most importantly business referrals.
So there is no conflict within groups (known as chapters), only one business from each business category is allowed to join any one BNI chapter.
For instance, if you are the IT company in a chapter, then you quickly become the go to firm for your BNI colleagues for anything related to IT. If you are the plumber or the gardener, you quickly become the go to person for your given trade or skill.
However, this increase in your customer base is not limited to your BNI colleagues, it also often means their family members, friends, friends of friends, business associates and customers.
You can start to see the true potential of referral marketing.
Also, you may find a particular synergy with other members in the group. For example, a printer, a marketing consultant, a photographer and a web design company may all find regular work for each other due to the synergy between their businesses. A letting agent, a solicitor and a cleaning company may also find such a synergy.
Small business networking in the structured way offered by BNI membership is an extremely efficient way of building a customer / client base…. with help from your BNI marketing team.
The main ethos of BNI is “givers gain”. This means if you give someone else some business, they will naturally want to give you business in return. This basic trait of human nature helps to build bonds and long term friendships within each and every BNI group… as well as the obvious financial rewards that come from an increase in business.
BNI members meet once a week. Once a member of BNI you lock out your competitors from your BNI group for as long as you remain a member.
BNI Colchester Heritage Chapter
Here at BNI Colchester Heritage Chapter, we have a great mix of businesses in the room. We launched our Chapter in 2013 and currently have 15 members working together. we are looking to grow our group quickly as the more members a group has, the more business is passed between those members.
Like any membership of a networking group, you will get out of it what you put in. If you are committed to building strong relationships and growing the group, you will find your own business growing at a considerably faster rate than would be possible without being part of an effective, local small business networking group such as the BNI.
Could YOU benefit from more business?
We currently have numerous business categories ‘open’ and would love to meet businesses from those categories.
To find out whether your business could be eligible to benefit from potentially being part of BNI Colchester Heritage, just visit our Meet the Team page. If your business type is not represented directly OR you think your business could work alongside an existing member’s business even if you are in similar lines of work, then get in touch today by completing the form below.
A member of our team will then be in contact to answer any more questions you may have and to invite you along to our meeting as a visitor so you can see how it all works in person.
Register your interest here.....
Please contact us if you are based in or near Colchester and you fancy growing your business the easiest way!
Meeting every Tuesday morning at 6.30am
Copyright BNI Colchester Heritage 2018